Our approach to SEO work will improve your organic Search Engine presence, offering a balance of analysis, recommendations and task implementation. We focus on maximizing your Search Engine visibility through the application of SEO best practices.
What is a search engine?
A web search engine is a software system that is designed and programmed to search for information on the World Wide Web. The most popular U.S. search engines are Google and Bing.
What is SEO?
Search Engine Optimization (SEO) is the process used to help a website be discovered and increase it's visibility in a search engine's unpaid results—often referred to as "organic,” results. In general, higher ranked and more frequently listed websites will receive more attention and visitors from the search engine's users.
SEO strategy takes into account the complex workings of search engines and the keywords that a given target audience may use when searching for a product or service.
How do search engines work?
Search engines use automated software (known as robots or spiders) to follow links on websites, harvesting information as they go. This information is used when ranking a website (or page) for a given set of keywords being searched.
A comprehensive SEO strategy involves following best practices that will simply and clearly supply the search engine robots with the information they need for ranking.
Where do you find SEO Best Practices?
Both Google and Bing provide best practices documentation, videos, and on-line website analysis tools. The guidelines are similar across the various search engines.
By following the guidelines and making adjustments to your website, we can improve your search engine rank.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand you can learn which terms and phrases to target with SEO. You have the unique understanding of your clients and their needs and it is important to incorporate your keywords into your website.
ON PAGE SEO (text on website that visitors can see)
Content is key. By providing clear, deep, easy to find content on your website, search engines are more likely to show your content in search results.
Proper use of "header tags" to display on-page text is essential to SEO.
TECHNICAL SEO (behind the scenes programming)
A professionally coded website provides the search engines the information they are looking for, in the format that they expect.
"Meta Tags" for each page of your website provide search engines additional information in order to better understand the content of your website.
How a website is setup on a server is also important to search engines. Additional files added to your server will help search engines crawl your site and ensuring they are not blocked at the server level.
Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.
Social media plays an important role in today’s effort to rank well in search results. If you are socially active online with followers sharing your information, search engines will pick up these positive signals which can have a substantial impact on how your website ranks organically.
If you are interested to learn more, click to see technical tasks in detail.
ON PAGE SEO
Page Header Text
Additional on-page tasks
Title Meta Tags
Description Meta Tags
Additional Technical SEO Tasks